![]() ![]() To mitigate risk, the company was escorted by logistical ship specializing in ice reconnaissance and oil pollution containment equipment. This association with global warming exploitation, coupled with any sort of environmental disaster could pose a risk to the strong Crystal Cruises brand. “It is an abomination – a massive, diesel-burning, waste-dumping, ice-destroying, golf-ball smacking middle finger to what remains of this planet” one reporter remarked. Additionally, the idea of cashing in on “extinction tourism” was very troubling to some. It often took maritime officials over two days to successfully reach areas in the Northwest passage. While most inaugural passengers felt safe, a small accident, even by a competitor could derail the entire initiative. Concerns quickly rose from maritime officials that subsequent shipowners would enter the market with a lack of adequate planning resulting in a devastating accident. The primary threats to this model were the risky nature of the Northwest Passage and the impression that Crystal Cruises was betting against the climate. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists The Risks of Sailing the Northwest Passage Some viewed it as a cavalier operating model that also exploited a dramatically negative global warming epidemic. However, enthusiasm was not shared by all. ![]() The overwhelming success encouraged competitor, Regent Cruises, to enter the market as well. The popularity of the initial voyage was so successful for the business that they began selling tickets for the 2017 summer transit before Crystal Serenity set sail in 2016. The company also had an opportunity to bring over $100,000 in business to poverty stricken Inuit communities. Melting ice caps presented the company with an opportunity to traverse the Northwest Passage with the largest cruise ship to date. In three years, she set out a rapid growth plan including the company’s acquisition by Genting Hong Kong, expansion into residences at sea, yachts and even luxury airlines in the attempt to be an all-inclusive travel service. The decision to conduct this maiden voyage through the arctic was one of several ambitious moves made by CEO Edie Rodriguez since she had taken the helm of Crystal Cruises in 2013. Voyage 7320: The Northwest Passage – Cruise RouteĬrystal Cruise Lines Seizes an Unfortunate Opportunity The company’s answer to this question may determine its long term success. Is Crystal Cruises LLC exploiting the negative effects of climate change or are they making the best of an unfortunate opportunity? As a leader in this new market, the company must decide how to position itself. Still, the cruise wouldn’t be feasible without melting ice caps and diminishing glaciers. On the one hand, it educated passengers on climate change and improved the economy for local communities hit hardest by global warming. Travelers seemed unsure whether to embrace this new operating model or shun it. Publicity was widespread within the travel community bringing awareness to the rapidly growing subsidiary of Genting Hong Kong. At a $22,000 ticket price per passenger, the cruise sold out within 3 weeks. However, at nearly 8 times the size, without any ice-strengthened construction, the Serenity would be the largest and most vulnerable ship to ever sail the passage with 1070 passengers aboard. Small, ice-strengthened ships had regularly conducted cruises through this passage, the first of which sailed 30 years ago. ![]() The ship, owned and operated by Crystal Cruise lines, was beginning her maiden voyage through the treacherous Arctic Northwest Passage in August 2016. I’d love to see a Walrus before I die” Sue Pendleton remarked, preparing for her cruise on the Crystal Serenity. Just CrystalCruises.“This kind of a bucket list thing. THEN CALL OR EMAIL FOR EVEN LOWER PRICES!Īlready Booked Directly with Just Crystal Cruises ? Just Crystal Cruises Serenity 2017 JUST CRYSTAL CRUISES - Symphony, Serenity World Cruise 2023-2024-2025 - DISCOUNTS Ends JJust Crystal Cruises 2017ĬLICK HERE FOR INITIAL PRICES. ![]()
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